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Posted On: 26 June 2024

Evaluating X's Position in the App Rankings Amid Meta's Dominance

X maintains visibility and popularity on a broader scale, it doesn't match the performance Elon Musk and his team claims

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Posted On: 6 June 2024

Facebook's Focus on Young Adults: A Strategic Shift or a Lost Cause?

Facebook has recently declared its intention to target young adults for the next phase of its development but is Facebook truly the go-to platform for young adults?

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Posted On: 30 May 2024

Instagram Clarifies Distribution Rules for Longer Reels Clips

Longer clips won't be eligible for recommendation in the Explore or Reels Tab.

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Posted On: 1 May 2024

Instagram's Game-Changing Algorithm Update Is A Win for Originality

Instagram's latest update is all about giving more visibility to original content and supporting smaller creators.

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Posted On: 29 April 2024

Meta's 'Conversations' Business Messaging Conference Returns for the Third Time

Meta will highlight its new AI tools, including chatbots, which are designed to enhance engagement through chat apps.

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Posted On: 17 April 2024

WhatsApp Introducing Chat Filters for Effortless Navigation

WhatsApp's Chat Filters will now organise your direct messages into three main categories

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Posted On: 16 April 2024

Meta’s Chatbot Craze: Are Virtual Celebs the Future of Social Media?

Picture this: you could be chatting with a bot that mimics your fave influencer's voice.

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Posted On: 3 April 2024

TikTok's Impact on Marketing Strategies in 2024

Let's explore how this platform has revolutionised marketing strategies across various fronts.

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Posted On: 27 March 2024

LinkedIn Introduces Company Page Messaging for All Brands

LinkedIn empowering businesses with enhanced communication tools.

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Posted On: 25 March 2024

Meta's Decision to Move Away from Political Content

Meta aims to foster a more positive and engaging user experience.

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