Meta's 'Conversations' Business Messaging Conference Returns for the Third Time

Meta has announced its third annual “Conversations” business messaging conference, scheduled for June 6th. The live event will take place in Sao Paulo, Brazil, and will be streamed globally.

The conference aims to showcase the latest innovations and upcoming upgrades for Meta’s messaging platforms, focusing on evolving business opportunities.

According to Meta, attendees will have the opportunity to learn about new business messaging innovations on WhatsApp, Messenger, and Instagram. These innovations aim to create more personal and interactive conversations to drive sales, expand customer bases, increase satisfaction, and strengthen relationships with both new and existing customers.

Presumably, Meta will highlight its new AI tools, including chatbots, which are designed to enhance engagement through chat apps.

Brazil, as WhatsApp’s second-largest usage market, holds significant potential for Meta’s expanded business offerings, making Sao Paulo an ideal location for the live event.

With messaging becoming increasingly important for marketers and a rise in WhatsApp usage in Western regions, tuning into the conference could prove valuable. Meta has been enhancing its WhatsApp business tools, offering more opportunities for brands to connect with their audience where they’re most active.

The Conversations event will be live-streamed and feature keynote presentations from Meta executives, alongside on-stage demos and discussions with top brands leveraging messaging for business purposes.