Instagram's Game-Changing Algorithm Update Is A Win for Originality

In response to worries from creators, Instagram has announced a big change to its system, aiming to give more attention to original posts and help smaller accounts.

The update consists of four key elements:

Saying Goodbye to Aggregator Accounts

Instagram is cracking down on aggregator accounts, which repost content without adding much value. These accounts won’t show up as much in recommendations anymore. This move hopes to stop accounts that rely too much on reposted content.

Shining a Light on Original Creators

Instagram will now label reposted content to show who the original creator is. This change means that the original creator will get more attention for their work. Instagram wants to create a more supportive place for creators.

Putting Original Posts First

Instagram will start to show more original posts in its recommendations, rather than reposts. This means that if there are lots of reposts of the same thing, Instagram will only show the original one. The goal is to encourage people to make and share their own content, knowing it will get more recognition.

Empowering Smaller Creators

Instagram wants to give smaller creators more chances to be seen. New posts from smaller accounts will get more attention at first, and if people engage with them, they’ll be shown to more users. This change aims to give smaller creators a fair chance to reach a bigger audience.

Instagram’s latest update is all about giving more visibility to original content and supporting smaller creators. By highlighting original posts and giving them more exposure, Instagram hopes to create a more diverse and vibrant community of creators. While it’s not clear how these changes will play out, they show Instagram’s commitment to rewarding creativity and originality on its platform.