TikTok Incorporates 'Artist Accounts' to Aid the Promotion of Emerging Musicians

TikTok is enhancing its ties with the music industry by introducing a brand new option known as the “Artist Account.” This feature aims to provide musicians with additional tools to boost their presence within the app.

Despite being named “Artist Account,” it primarily caters to musicians by offering various features to promote their content while using the platform. However, there’s potential for TikTok to broaden its scope in the future to encompass a wider range of artists and creators.

According to TikTok, the Artist Account is a collection of features and promotional tools designed to foster a closer connection between artists and their fans on the platform. This option is now available to all musicians who have released their music. It essentially acts as a storefront where fans can delve deeper into an artist’s music, creative process, and explore their latest releases.

TikTok’s Artist accounts offer several showcase options, including a new “Artist” tag for profiles and a dedicated music tab to highlight an artist’s latest tracks. Additionally, artists can feature their latest tracks with a “New” tag for up to 14 days before release and 30 days after. They also have the ability to pin a preferred post at the top of the discovery page for their music.

Furthermore, there are additional features such as the ability to create “Behind the Song” explanation clips that appear in search streams, along with other music-related highlights.

This update is a strategic move, especially considering TikTok’s increasing importance as a platform for discovering music. More and more musicians are looking to establish themselves on TikTok, recognizing its value as a music discovery source.

In fact, TikTok has become a crucial consideration for record labels aiming to showcase their latest artists and tracks. The platform has already kick-started new careers, breathed fresh life into existing ones, and even influenced some artists to change their song titles to align better with in-app trends.

TikTok’s commitment to music discovery continues to grow as it plans to host a real-life concert event next month. This move underscores the platform’s dedication to enhancing its music discovery capabilities and cementing its presence in the music industry.

Offering emerging artists new promotional tools is yet another step toward strengthening TikTok’s position as a premier destination for music promotion and discovery.