Meta's Latest Shopping Upgrade for Reel-istic Holidays

Posted On: 11 October 2023
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Hey savvy shoppers! Get ready for the holiday shopping whirlwind because Meta just spiced up Reels to make your spree even cooler:

  • Collections Ads Now on Facebook Reels Too: Those cool Collections Ads you love on Instagram are now hitting Facebook Reels. It’s like a shopping party that’s about to get even bigger. More brands are joining soon, so keep an eye out.
  • Reels Carousel Ads: Take a Spin: Hold onto your shopping bags because Meta is testing a Reels Carousel that takes you to different product pages. It’s like a fun ride, starting on Instagram and coming soon to Facebook.
  • Swipe Left for More Fun:  New move alert! Now, you can easily slide from one cool product to another with the “Swipe Left” feature. It’s like window shopping but on your phone. Pretty neat, huh?
  • Advantage+ Automation: Your Ad Assistant: Meta’s got some smart tools for you. Picture this: automatic templates and a music tool for your Reels ads. It’s like having a tech-savvy stylist for your ads.
  • Cool Beats with Meta’s Music Tool:  Music lovers, rejoice! Now, all iPhone advertisers can add free music to their ads from Meta’s Sound Collection. A perfect tune for every product.
  • Brand-Friendly Ads – No Awkward Pairings: Meta’s adding filters to keep your ads next to the right content. Worried about your ad’s vibe? No worries! Meta’s got your back with checks to make sure your brand fits in.

People are glued to Facebook and Instagram, but Reels is stealing the show. If you’re not part of the Reels action, you’re missing out on the fun.

In a nutshell, Meta’s giving your Reels a holiday makeover. So, spruce up your ads, grab your virtual carts, and dive into the Reels party!