Introducing TikTok's Latest Feature: Interactive Add-Ons to Boost User Engagement in Your Promotions

TikTok is revolutionising the way brands connect with consumers by introducing Interactive Add-Ons for promotions. These exciting new features, such as stickers, pop-ups, and visual markers, invite users to engage with ads and provide fresh avenues for driving direct responses. The examples demonstrate how these Interactive Add-Ons offer novel ways to captivate TikTok users and prompt them to interact with promotions.

According to TikTok, “Interactive Add-Ons offer a unique way to entice engaged viewers with pop-ups, stickers, and other visual elements. Viewers who have shared, liked, or commented on a TikTok brand video are 150% more likely to buy a product or service.” However, it’s important to note that this statistic might not be directly relevant to the context since users who have already engaged with brand videos on TikTok have likely done so out of genuine interest rather than being prompted by an interactive feature. Nonetheless, the concept of encouraging users to interact with ads can add value to your promotion, enhancing brand awareness and resonance.

TikTok’s Interactive Add-Ons are available in two forms: Standard and Premium.

Standard add-ons are designed to fulfill lower-funnel marketing goals, such as driving clicks and conversions. They include elements such as:

1. Display Card: Highlight key brand messages and offers.
2. Gift Code Sticker: Offer incentives for engagement to entice users.
3. Voting Sticker: Run polls, quizzes, or feedback forms within your ad.
4. Countdown Sticker: Generate excitement and anticipation for upcoming events.

On the other hand, Premium add-ons are tailored for upper-funnel objectives, such as building brand awareness and fostering community. They include features like:

1. Pop-out Showcase: Showcase your products and drive immediate action.
2. Gesture: Invite user participation, where the viewer’s action reveals further product insights.
3. Super Like 2.0: Enhance engagement with eye-catching floating icons that appear when users interact with your ad, followed by a pop-up card.

These options provide valuable tools for increasing engagement with your TikTok ads and capturing users’ attention, prompting them to pause their scrolling and pay closer attention to your promotions.

Although the engagement statistic provided by TikTok might not be entirely applicable in this particular context, encouraging interaction can undoubtedly amplify brand resonance. It’s worth experimenting with these new tools to gauge the response they generate and explore the potential for strengthening your brand’s connection with the TikTok community.