Instagram Follows TikTok's Lead by Infusing Music into Photo Carousels

Step up your Instagram game with the latest update that adds a musical twist to your photo carousels! Now, when you’re putting together those irresistible thirst traps, you have the power to set the perfect mood by adding music.

The much-anticipated music in carousels feature made its grand debut on Thursday night, courtesy of none other than singer Olivia Rodrigo. With her upcoming album “Guts” on the horizon, Olivia used this feature to give her new single “bad idea right?” a spotlight. Now, as you curate your own photo carousels, you can handpick tunes that amplify the emotions you want to convey – whether it’s the heart-wrenching tale of a dropped ice cream cone or any other story you wish to tell.

This innovative feature might ring a bell if you’re familiar with TikTok. The video-sharing sensation paved the way by allowing users to infuse their photo carousels with music through its slideshow mode introduced back in September of the previous year.

Interestingly, the inspiration cycle seems to have taken a unique turn. While TikTok often draws cues from Instagram, this time, Instagram is borrowing a page from TikTok’s playbook. This integration of music into carousels marks a captivating evolution in visual storytelling, blending the prowess of imagery and melodies. So go ahead, explore this harmonious fusion, and elevate your Instagram narratives to new heights!