Instagram Experiments with Carousel Posts in Reels, Mirroring TikTok

Instagram is experimenting with a feature that’s likely to ring a bell for TikTok enthusiasts. The platform is currently testing the integration of carousels within Reels. This innovative approach enables users to blend a mix of videos and still images into one comprehensive Reels post, offering a richer, more dynamic storytelling medium. The revelation comes from Radu Oncescu, an expert in app research, who highlighted that Instagram might soon roll out the capability for users to include multiple frames in a single Reel, mimicking a key feature popularised by TikTok.

The introduction of this feature is particularly exciting for those looking to share more than just video content within the Reels format. It opens up new possibilities for showcasing products, sharing experiences, or telling stories in a more versatile and engaging way. Given the popularity and rapid growth of Reels as a content format on Instagram, exploring varied ways to present content is a strategic move aimed at enhancing user engagement and broadening the platform’s appeal.

While Instagram has yet to announce when this carousel feature will be widely available to all users, the interface’s advanced design suggests that the platform is making significant progress with its tests. Some brands have even started exploring the potential of this new feature, testing it out within their own Reels content.

As the social media community awaits further details from Instagram, the anticipation builds around how this feature could further bridge the gap between traditional posts and the dynamic world of Reels. This development signifies Instagram’s ongoing commitment to innovation, providing users with fresh tools to express their creativity and connect with their audience in ever-evolving ways.