How to Win on TikTok in 2024: A Simple Guide for Marketers

TikTok is the place to be in 2024 if you’re looking to connect with more people. To stand out, you’ll need to be bold and creative in how you share and what you share. This means mixing curiosity, fun, being real, and daring to be different.

1. Make People Curious
People love discovering new things on TikTok, sometimes stuff they didn’t even know they’d like. So, your job is to make content that surprises and delights them, even in ways they wouldn’t expect. This could mean sharing something cool and useful or just something that makes them smile and think.

2. Tell Stories in a New Way
Forget about stories that start at the beginning and end at the end. On TikTok, you can start with the end, mix up the middle, or let viewers make up their own stories. It’s all about being creative and making people feel part of a fun, shared world where anything can happen.

3. Be Trustworthy and Clear
People want to trust the brands they like, and they want to know you’re being honest with them. On TikTok, every video or ad is a chance to show you’re listening and care about the same things they do. Ads on TikTok can make people 41% more likely to trust your brand, showing how important it is to get your message right.

While TikTok is a great place to spend your time, Instagram is also loved by lots of people. But remember, TikTok users spend a lot of time on the app — over an hour each day! That’s a lot of chances to connect with them in fun and meaningful ways.

Getting ahead on TikTok in 2024 is all about being brave with your creativity, sparking curiosity, sharing stories in unexpected ways, and being a brand that people can trust. Keep these tips in mind, and you’ll not only catch people’s attention on TikTok but also build lasting connections.